Crafting Extraordinary Credentials of Distinction


You might want to consider burning your resume, but might think that a little extreme. After all, you could set your house on fire!

[Visual: Burning Resume]

But I do want you to stop thinking in terms of the traditional one- or two-page resume. I know virtually every book on resume writing and almost every career counselor and recruiter across the country will tell you to write the traditional one- or two-page resume.

[Visual: Pile of Resumes]

They’re right, if you want to look like everybody else. Corporations and recruiters are flooded with thousands of resumes. For all practical purposes, they look alike. Don’t be afraid to break out of the traditional resume box. In a competitive job market, you must find a way to differentiate yourself in order to generate interviews. To achieve that end, I encourage you to build a powerful resume portfolio.

[Visual: Are you a pile of skills and keywords?]

The portfolio is focused on the individual's expertise and potential to make a bottom-line contribution to the organization. It requires extensive preparation to construct an accurate narrative and tell the authentic story of your accomplishments. The end result will be an extraordinary set of marketing credentials that the hiring decisions makers will find impossible to ignore. These credentials typically will run six to ten pages in length.